Author Archive

Michelle Scheepers

Why Dealerships Are Bleeding Leads (And Don’t Even Know It)

In the modern automotive industry, dealerships invest heavily in lead generation—pay-per-click campaigns, portal listings, social media ads, referral incentives, and…

Lead Fatigue Is Real: How to Nurture Without Nagging

The average consumer is bombarded with messages every day—emails, SMSs, WhatsApps, social ads, pop-ups, and phone calls. For businesses fighting…